Sol de Janeiro Bum Bum Cream
A cult-favorite body cream that smells divine and hydrates beautifully — but don't expect cellulite miracles at this price.
What real owners actually say
The overwhelming majority of user chatter revolves around pronunciation — it's 'boom boom,' not 'bum bum,' and Brazilians themselves confirm this. Beyond the name debate, users consistently rave about the scent: people describe it as a mood-booster that garners compliments all day. One user brilliantly likened it to 'the best smelling tanning lotion and playdough morphed together.' The texture gets love too — creamy, leaves skin smooth, and people even rub the excess into their hands and arms because it feels that nice. But here's the honest bit: multiple users admit it doesn't do much for cellulite, even if it makes skin look temporarily plumper and firmer. Price is a recurring sore spot, with several feeling it should cost closer to $20. One user mentioned an allergic reaction, and a French-speaking commenter called the composition 'highly toxic.' Some people also admitted they were about to buy it until a dermatologist's honest review talked them out of it.
What Glow loved
- Smells absolutely incredible — fans describe it as perfume-level, mood-boosting, compliment-worthy
- Thick, creamy texture melts into skin and leaves it genuinely smooth
- Hydrates well and gives a temporary plumped, firmer appearance
- Loyal fanbase that genuinely enjoys using it daily
What Glow didn't
- Cellulite-firming claims are wildly overstated — it's a nice lotion, not a body transformer
- Expensive for what it is; most users feel it should cost significantly less
- Fragrance-heavy formula triggers allergies for some and was called 'toxic' by one commenter
- Confusing branding — people genuinely don't know if it's for face, body, or just your bum
The YouTube reviewers who actually tried it
YouTube reviewers paint a nuanced picture. Christi Rose's video, titled 'EXPOSED,' suggests she's skeptical of the hype. Dermatologist Dr. Usama Syed gives a no-BS verdict that made at least one viewer say they're glad they didn't buy it — though he acknowledges it hydrates well and smells great. Kayla Rathbun's 'brutally honest review' gets praised for not just parroting influencer talking points. Reviewers agree the texture is thick and creamy, melts into skin nicely. Adri Duran's video sparked genuine confusion — some people thought it was literally just for your butt, others asked if it works on dark spots (it doesn't), and one person admitted they'd been putting it on their face (don't do that). There's also a recurring theme: it's hydrating and smoothing, but the cellulite-firming claims are mostly wishful thinking. One Brazilian commenter noted they'd never actually seen this cream in Brazil, which is kind of funny.
The caveats nobody puts on the bottle
When user voice and video reviewers contradict each other, that's usually where the truth lives. Here's the disagreement.
- VIDEO reviewers (including a dermatologist) and USER comments both quietly agree: the cellulite-firming promise is mostly marketing — it hydrates and plumps temporarily, but that's about it.
- USER comments praise the scent obsessively, but one USER reported an allergic reaction and another called the formula 'hyper toxique' — the fragrance-heavy formula may not suit sensitive skin.
- Multiple VIDEO comments show genuine confusion about whether this is face-safe (it's not) or just for your butt (also no, it's full-body) — the product's branding creates real usability confusion.
- USER and VIDEO consensus: the price stings. People love it but repeatedly say it should cost around $20, not its actual retail price.
- A dermatologist's VIDEO review actively talked people OUT of purchasing, suggesting the hype outpaces the formulation — yet USER sentiment remains overwhelmingly positive for scent and feel.
- One Brazilian VIDEO commenter said they've never seen this cream in Brazil — the 'Brazilian' branding may be more marketing than authenticity.
The 10 videos that informed this verdict
Top YouTube reviews ranked by views. Tap a card to watch on YouTube — no autoplay, no creep tracking, no “you might also like.”