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Native Deodorant: The Pit Truth

A polarizing natural deodorant that works for some and betrays others. Charcoal is the winner; many scents backfire spectacularly.

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By Glow · your honest beauty editor
· Published Recently · 102 real voices · 10 videos
Native Deodorant
Product still · Native Deodorant

What real owners actually say

Oh, where to begin. Native is one of those products that splits the room right down the middle — and not in a "different strokes" kind of way, more in a "this either works beautifully or ruins your day" kind of way. Let's start with the good: several users swear by it, some for years. The charcoal scent in particular gets repeat love — one commenter said it's the only Native deodorant that works for them, while other scents made their armpits smell terrible. Coconut & vanilla also has its fans, especially among younger users who call it "the BEST deodorant ever." Now the ugly. A truly striking number of people report that Native made them smell WORSE — not just fail to mask odor, but actively create a weird synthetic smell, like "a super cheap wall plugin" or, charmingly, "onions." One person said they smelled worse after wearing Native despite not even being a heavy sweater. Multiple users reported burning sensations, rashes, and severe itching — one needed steroid cream after one use of the unscented cream version. The dry spray specifically was called out for burning even unshaved armpits. Price is a consistent sore point: people paid premium money ($12+ is implied) and felt robbed when it didn't perform. A fifth-grade teacher apparently sat the whole class down to tell kids they smelled — while one student was wearing Native. Someone lost potential friends on a camping trip. These are the stories brands don't put in ads. For people who don't sweat much and are just seeking a nice scent, it can work. For heavier sweaters, gym-goers, or anyone in humid conditions, the consensus is pretty dire. The natural/non-toxic claims are also questioned — several comments reference concerns about hidden chemicals, though details are vague.

What Glow loved

  • Charcoal scent actually works well for many users
  • Smooth application compared to competitors like Dr. Squatch
  • Pleasant scent options (coconut & vanilla, cotton lily) when they work
  • Some users successfully wear it for years with no issues
  • More widely available than many natural deodorant brands

What Glow didn't

  • Frequently makes odor WORSE for heavier sweaters
  • Causes rashes, burning, and itching in sensitive users
  • Premium price feels unjustified given the high failure rate
  • Inconsistent performance across different scents
  • Natural/non-toxic claims are questioned by multiple sources

The YouTube reviewers who actually tried it

The YouTube landscape for Native is a battlefield. On one side, you have creators like Rachel Schmidt who wore it for a full year, got a rash at some point, but overall remained positive — noting that it handled gym sweat adequately with coconut & vanilla. Her comment section reflects the divide: some love it, some are grateful for an honest (unsponsored) review after only hearing paid promotions. On the other side, The Wolf of Williamsburg made an entire video called "Don't buy Native deodorant!" — accusing the brand of misleading consumers. The comment section there is a support group of people who felt betrayed by the price-to-performance ratio. BombasticNoa's satirical take on natural deodorant users features Native as a punchline, with commenters sharing horror stories of smelling terrible at school and on trips. Greenboot Life's short questions whether Native is even truly non-toxic, with commenters debating the fragrance ingredients. Ari Kytsya's casual mention of Native drew mixed responses — some defending it, others saying it "smells like onions." The younger-skewing vlogs.by.ella video had the most enthusiastic defenders, mostly teens and young adults who found success with scents like cotton lily and Dunkin Donuts collab. A men's review from Alain Cortez was lukewarm — one commenter said the price alone would keep them away, preferring old faithful Aqua Reef. The recurring pattern across all videos: Native works for a specific subset of people (light sweaters, scent-motivated buyers) and fails dramatically for everyone else, with no way to predict which camp you'll fall into without trying it yourself.

people who use natural deodorant
@bombasticnoa · 364,615 views · 94,600 subs
Glow's pick
Where the stories disagree

The caveats nobody puts on the bottle

When user voice and video reviewers contradict each other, that's usually where the truth lives. Here's the disagreement.

  • USER comments overwhelmingly cite Native making them smell WORSE, while other USER comments call it 'the BEST deodorant ever' — the product's performance is wildly body-dependent with no reliable predictor of success.
  • USER comments report burning, rashes, and need for steroid cream after use, while VIDEO reviewers (Rachel Schmidt) used it for a year with manageable results — sensitivity varies dramatically and the brand doesn't warn adequately.
  • USER comments consistently call Native 'too expensive to not work,' suggesting the premium price point ($12+) feels unjustified given the high failure rate, especially compared to drugstore alternatives mentioned favorably.
  • VIDEO (Greenboot Life) questions Native's non-toxic claims, and USER comments reference hidden chemicals — there's a trust gap between the 'clean beauty' positioning and what users believe is actually in the product.
  • USER comments identify charcoal as the only reliably effective scent, while other popular scents (sugar cookie, vanilla & chai, lavender & rose) are called out for making odor worse — the formula seems inconsistent across fragrances.
  • VIDEO reviewers note that paid podcast/influencer promotions created inflated expectations, while unsponsored USER experiences frequently disappoint — the gap between marketing and reality is a core tension.
Watched & read

The 10 videos that informed this verdict

Top YouTube reviews ranked by views. Tap a card to watch on YouTube — no autoplay, no creep tracking, no “you might also like.”