Worth a look Haircare Early read

Dyson Airwrap Multi-Styler: The Honest Truth

A beloved but bank-account-wincing styling tool that delivers gorgeous results — if you have the patience, practice, and disposable income to match.

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By Glow · your honest beauty editor
· Published Recently · 175 real voices · 10 videos
Dyson Airwrap Multi-Styler
Product still · Dyson Airwrap Multi-Styler

What real owners actually say

The Dyson Airwrap community is a fascinating split between genuine love and guilty justification. Multiple users openly admit the price is hard to swallow — one perfectly captured the mood: 'Is it worth $600? No, nothing should be that expensive. But I am happy with it. I wouldn't return it.' That sentence sums up the entire ownership experience. People who struggle with traditional blow-drying and round brushes find this genuinely transformative — it's a game-changer for anyone who can't coordinate a blow dryer in one hand and a brush in the other. Curly-haired users are especially vocal about finally getting smooth, frizz-free results. The fly-away feature gets repeated shoutouts as a killer selling point. But the unglamorous truth? There's a real learning curve. Curls don't always hold. Several users mention needing to practice before getting decent results. Some complain about power — one noted the irony that 'at first everyone is delighted and then they say that it is not powerful.' Cheaper alternatives like the Kerdanta CurlPilot get brought up unprompted by multiple commenters who claim similar results without the luxury price. The gift angle is huge — it's become a status present, the 'PS5 for girls,' which says as much about its cultural cachet as its actual performance. Long-term owners of the original model feel burned by the upgrade pricing; buying the first version plus extra attachments pushed some past $1,000, and they resent being asked to pay again for incremental improvements during a recession.

What Glow loved

  • Genuinely transformative for people who can't coordinate blow-dryer + round brush
  • Fly-away feature and Coanda effect deliver impressively smooth, voluminous results
  • Noticeably less hair damage than traditional hot styling tools over time
  • Lightweight handpiece with clever weight distribution to the cord
  • Excellent for curly/frizzy hair types when used with proper technique

What Glow didn't

  • Steep price ($600-$800+) that's hard to justify for marginal improvements over cheaper alternatives
  • Significant learning curve — expect frustrating early attempts before getting decent results
  • Forced to buy the complete attachment set even if you only need 2-3 pieces
  • Curls don't always last, and some users report underwhelming power after initial excitement fades
  • Upgrade from original model feels incremental and expensive, leaving loyal owners feeling burned

The YouTube reviewers who actually tried it

YouTube reviewers paint a vivid picture of what living with the Airwrap is actually like, and it's more complicated than the ads suggest. The Coanda effect — the magnetic air tech that wraps hair around the barrel — is genuinely impressive in the newer model, grabbing hair better and feeling more refined. But multiple reviewers show the uncomfortable reality: it can take ten minutes just to get one side to hold, and there's a definite technique you have to learn. The learning curve is real, and early attempts are often frustrating. Comparisons with the Shark FlexStyle are revealing — reviewers note the Dyson gives better, more defined curls, but that's honestly the main advantage. The Shark handles thick hair impressively and costs dramatically less. Several reviewers wish Dyson offered a build-your-own option, since most people only use a few attachments but pay for the whole suite. Audrey Victoria's video titled 'I Regret Buying the New Dyson Airwrap' crystallized the upgrade dilemma: if you have the older model, the improvements aren't dramatic enough to justify rebuying. The tool is legitimately lighter in the hand — the weight is cleverly shifted to the cord's power box — but that cord box is bulky and takes up outlet space. One thoughtful technical detail: the LCDI box on the cord detects water in the circuit for safety, which is smarter than a traditional GFI plug. For curly and frizzy hair types, dedicated videos show genuinely impressive smoothing results, but reviewers emphasize using the right products alongside the tool. The Blowout Professor's professional comparison highlighted the real value proposition: minimal hair damage compared to the Revlon hot brush, which does similar styling but fries hair over time. For people who wash once a week and want styles to last, the Airwrap earns its keep. For everyone else, the value calculus is murkier.

OLD Dyson Airwrap VS NEW Dyson AirWrap Co-anda2x CURLS! 👌🏻😍 #dyson #dysonairwrap #newdysonairwrap
@Julissa Guillen · 2,037,995 views · 134,000 subs
Glow's pick
Where the stories disagree

The caveats nobody puts on the bottle

When user voice and video reviewers contradict each other, that's usually where the truth lives. Here's the disagreement.

  • USER and VIDEO both confirm the learning curve is steep — curls take practice and don't always hold — contradicting the effortless impression of social media demos.
  • VIDEO comparisons with Shark FlexStyle reveal Dyson only marginally outperforms on curls despite costing 2-3x more, making the value proposition genuinely debatable.
  • USER comments call it 'a scam' at $800 while others call it 'a game-changer' — the product genuinely divides people based on whether their hair type and styling ability justify the spend.
  • VIDEO reviewers (Audrey Victoria) openly regret upgrading from the original, while new buyers report being in love — satisfaction depends heavily on whether it's your first Dyson.
  • USER and VIDEO both highlight that most people only use a few attachments, yet you're forced to buy the complete set — a build-your-own option is desperately wanted but doesn't exist.
  • USER comments about power being underwhelming after initial excitement ('at first everyone is delighted and then they say it is not powerful') suggest the wow factor fades with regular use.
  • VIDEO reviewers note long-term hair health benefits (less damage than traditional hot tools) but this is nearly impossible to quantify short-term, making it a hard sell against cheaper alternatives.
Watched & read

The 10 videos that informed this verdict

Top YouTube reviews ranked by views. Tap a card to watch on YouTube — no autoplay, no creep tracking, no “you might also like.”