Dyson Airwrap: The $600 Friend Who's High Maintenance

What real owners actually say

The single loudest signal from owners is this: if you have fine or thin hair that refuses to hold volume, the Airwrap is your holy grail. Multiple fine-haired users describe getting salon-level blowout volume in 3-4 minutes that lasts all day — one even called it life-changing. It's noticeably quieter than standard dryers, and the lower heat settings mean it doesn't give that telltale burning-hair smell. Owners consistently contrast it with the Revlon One-Step, which is a fraction of the price but reportedly destroys hair through excessive heat and rough bristles — one user had hair breaking off an inch or two from the root. The Airwrap feels gentler by comparison. BUT. The price is the constant elephant in the room. At $600-$800, even devoted fans preface their love with 'it's so expensive though.' Several people used gift cards, bought refurbished, or waited for Costco deals to soften the blow. For thick, long, or curly hair (2b-2c+), the experience shifts dramatically: the barrels can't fully grasp thick hair, requiring smaller sections that drag out styling time. Hair also needs to be about 75-80% dry before the attachments work properly, which means you still need a regular dryer step first. There's a real learning curve — one new owner described 'experiencing a bit of a learning curve' and another said she's 'still practicing to curl nicely.' Fine-haired users also report mixed results on curl longevity, with some saying curls don't last all day on their hair type. Several people wish they could buy individual attachments rather than the full set, since many go unused.

The YouTube reviewers who actually tried it

YouTube reviewers are remarkably split on whether the newest Coanda 2x upgrade justifies its $700+ price tag. The consensus: yes, the new version grabs hair more firmly and the round brush attachment is a genuine improvement. But multiple reviewers found that the new barrels don't make curls last longer — in some cases, curls fall out faster than with the older barrels. One reviewer titled her video 'I Regret Buying the New Dyson Airwrap,' and commenters heavily agreed, calling the upgrade 'mid' for the price. A recurring frustration across videos: you're paying premium prices for attachments you'll never use. Viewers repeatedly ask for a build-your-own option, noting they'd skip multiple barrels and still have to buy a diffuser separately. For frizzy and curly-haired users, the brush attachments don't provide enough tension to smooth hair effectively — the smoothing and curling attachments work, but the brushes fall flat. Reviewers with curly hair confirmed the Airwrap struggles where a traditional dryer with a nozzle succeeds. The weight is cleverly distributed — the cord holds the heft so the wand feels light — but the overall learning curve is a common thread across nearly every video. Beginners spend significant time practicing before achieving the effortless results shown in marketing. Competitors like the Kerdanta Curlpilot are name-checked in comments as cheaper alternatives that achieve similar results.