Aveda Nutriplenish Hydrating Shampoo

What real owners actually say

Here's the awkward truth: the user comment section barely talks about Aveda Nutriplenish at all. Instead, these commenters — overwhelmingly people with long, color-treated, coarse, or blonde hair — are out here evangelizing Pureology Strength Cure, Redken Mega Soft, and Shea Moisture's Manuka Honey line. Pureology in particular comes up again and again as the holy grail for bleached and color-treated hair, with people raving about detangling, softness, and shine — then nearly fainting at the price. Multiple commenters justify the cost by noting the bottles last ages, which softens the blow. There's a strong consensus that salon-grade haircare genuinely outperforms drugstore for damaged, heat-styled, or chemically treated hair. One person put it perfectly: they'll cheap out on makeup and perfume, but not shampoo. The thread also spirals into a very detailed chlorine-and-pool discussion — chelating shampoos, Malibu C crystals, swim caps, baking soda pastes — which has nothing to do with Aveda but tells you this audience is problem-solving, not brand-loyalty shopping. The absence of Aveda Nutriplenish from these organic recommendations is itself a signal: when people with dry, damaged hair list their favorites unprompted, this product simply didn't make the cut.

The YouTube reviewers who actually tried it

The video landscape is thin but more Aveda-specific. Swavy Curly Courtney (203K subs) did a full 'Is it worth the hype?' review, and the comments on that video are revealing — one viewer bluntly said they refuse to believe 'you get what you pay for' with haircare and that a lot of high-end product is just marketing, which is a real undercurrent of skepticism. Others praised Courtney's reviewing style more than the product itself. Aveda's own channel posted promo videos showcasing the Nutriplenish line for day-to-night hydration, and one commenter raved about the overnight serum on relaxed hair. Alfonzo Chavez highlighted it for curly hair styling, with a viewer commenting about naturally curly, dry hair needing 'the good moisture.' The Escentual channel ran a 30-day team trial, but a viewer complained there weren't enough curly-haired testers — questioning whether the range only covers 'light moisture.' The Beautyistic review noted the shampoo features pomegranate oil, coconut oil, mango butter, and is 94% naturally derived, but the view count was tiny (29 views). Overall, the video presence exists but leans heavily on brand-produced content and smaller creators. No crushing takedown, but no passionate grassroots defense either.