Aveda Nutriplenish Shampoo: Nice, But Nobody's Talking

What real owners actually say

Here's the awkward truth: in 51 comments across beauty communities, almost nobody is actually talking about Aveda Nutriplenish. The loudest love in these threads goes to Pureology Strength Cure — multiple users with long, bleach-blonde, color-treated hair swear it transformed their strands, with one calling it a 'holy grail' and another saying 'it completely changed my (fine, color-treated) hair.' Redken Mega Soft gets strong endorsements for coarse, thick hair. Shea Moisture's Manuka Honey line gets a shoutout for hydration. The general consensus across these threads is that salon-quality products ARE worth the splurge if you heat style and color regularly — one user puts it bluntly: 'I'll use drug store makeup and knock off perfumes, but I won't sway from salon quality hair product.' But the price pain is real. Multiple people wince at Pureology's cost, with one saying 'I feel like I might as well watch $20 bills circle the shower drain,' though most rationalize that the bottles last longer. There's also a significant chunk of discussion about swimmers' shampoos and chelating options (Paul Mitchell Shampoo Three, Ion, Malibu C crystals) — none of which is Aveda. So the user signal for Nutriplenish specifically? Nearly silent.

The YouTube reviewers who actually tried it

The YouTube picture is fragmented but more useful. The most substantive independent review comes from Swavy Curly Courtney (202K subs, 17.8K views), whose video explicitly asks 'Is Aveda Nutriplenish worth the hype?' — and the comments underneath reveal a healthy skepticism about high-end haircare in general, with one viewer flatly stating 'I refuse to believe you get what you pay for with haircare products' and noting 'a lot of high end haircare is only for marketing.' That's not a knock on Nutriplenish specifically, but it sets a tough crowd. On the positive side, smaller creators with curly and textured hair — like Alfonzo Chavez — show real enthusiasm, with one commenter noting the products are 'amazing' and another with naturally curly, dry hair asking for the moisture recommendations. A useful signal comes from a viewer who debated between the deep and light masque: they found their medium-coarse, frizzy hair got 'limp and heavy' with too much moisture, suggesting the Light Moisture version is the safer pick if your hair is wavy-to-curly but not coily. The Escentual 30-day team trial (4.8K subs) is promising in concept but a commenter flags a gap: 'What about more curly girlies in the test?' — implying the range shown may not represent tighter curl patterns. Aveda's own brand videos (three of the ten) showcase the overnight serum and multi-use oil, with one relaxed-hair user calling the overnight serum 'the truth' — but brand channels always cherry-pick. Overall, the video signal says: promising for curly-to-coarse hair seeking lightweight hydration, but the independent validation is thin and the skepticism about luxury haircare pricing is loud.