Aveda Nutriplenish Hydrating Shampoo
A silky, salon-quality hydrating shampoo that delivers real nourishment — but at a price that makes you wince, especially for small bottles.
What real owners actually say
The overwhelming theme from users is that this shampoo line delivers genuine hydration and a nourished feel — several people mention their hair feels noticeably softer and more moisturized after switching to it, especially compared to cheaper options. However, the price is a consistent pain point. Multiple users balk at the cost, particularly given the relatively small container sizes. One person noted they'd expect better results for the price, though the results were still good. People with wavy to curly hair (2a–3b range) seem especially pleased with the softening and elongating effect, while those seeking curl definition or strong hold from the accompanying gel were left wanting. The leave-in conditioner gets particular love — multiple users call it a favorite. Several users recommend buying sample sizes first or investing in salon-size bottles to soften the financial blow. Stylists recommend it, and salon-goers report their hair feels better with Aveda than with other lines they've tried.
What Glow loved
- Genuinely nourishing — hair feels softer and more hydrated after use
- Leave-in conditioner is a standout beloved by multiple users
- Works beautifully for wavy to loose-curl hair types seeking softness and elongation
- Sample sizes available so you can test before committing financially
- Salon-recommended with consistent quality across the line
What Glow didn't
- Expensive for the bottle size — multiple users flag this as a real barrier
- The gel has minimal hold; needs layering in humidity or for curl definition
- Results may not feel dramatic enough to justify the premium price tag
- Better value requires buying large salon sizes — a big upfront investment
- Underwhelming if you want defined, bouncy curls rather than elongated softness
The YouTube reviewers who actually tried it
Reviewers across hair types tested the Nutriplenish system — from wavy to 4C natural hair. On wavy/curly hair (3a–3b), the system produced softer, more elongated curls rather than defined, bouncy ones; the reviewer acknowledged it looked stretched but still pretty. On natural hair, results were described as beautiful with great definition, though one reviewer noted the gel required layering with a stronger-hold product in humid weather. A dedicated 4C hair review specifically questioned whether it's worth $72, with mixed feelings. The leave-in conditioner was highlighted as particularly effective for detangling and achieving beachy waves. Multiple reviewers stressed that the gel is an elongating gel with minimal hold — not for anyone seeking curl retention. Salon professionals recommend pairing the shampoo with the Nutriplenish conditioner or the Botanical Repair line for best results. Reviewers with access to Aveda locally (like in Australia) noted the pricing is more reasonable compared to imported alternatives.
The caveats nobody puts on the bottle
When user voice and video reviewers contradict each other, that's usually where the truth lives. Here's the disagreement.
- BRAND positioning implies premium hydration results, and USER/VIDEO feedback largely confirms the hair does feel nourished — alignment on the core promise.
- USER comments repeatedly flag the high price for small containers, while VIDEO reviewers note you can buy sample or salon sizes to mitigate cost — the product works but the entry price stings.
- VIDEO reviews show the gel elongates rather than defines curls, and USER comments confirm some buyers expected stronger hold and were disappointed — the elongating effect is a feature for some, a letdown for others.
- USER comments mention the leave-in as the standout hero product, while the shampoo itself gets more modest praise — the system's star player may not be the shampoo.
- VIDEO reviews on 4C hair question the $72 value, while users with looser curl patterns seem more satisfied — results and perceived value may vary significantly by hair type.
The 10 videos that informed this verdict
Top YouTube reviews ranked by views. Tap a card to watch on YouTube — no autoplay, no creep tracking, no “you might also like.”