The Internet Won't Shut Up — So I Made These Five Prove Themselves

If you've so much as glanced at a beauty feed lately, you'll know the drill: one week something is crowned the second coming, the next it's being flung in the bin in a 40-second video. The noise is relentless, and rather a lot of it is sponsored. So I've actually used the five products currently doing the rounds — properly, repeatedly, on my own stubborn face — and scored them the Glow Lab way. Spoiler: a couple fully earn the chatter, a couple are more complicated than the comments would have you believe, and one is mostly a lovely little ritual with an enormous marketing budget. Settle in.